Should prediction exchanges publish content, too?
Should prediction exchanges (betting exchanges) run prediction market media within their corporate site? I discussed this issue in an earlier blog post.
I was totally damn wrong, and I will tell you why. The criterion I had in mind was the quality of web journalism produced. It turned out that's not the criterion that matters, for [...]

Author: Chris. F. Masse
Category: Journalism        Marketing
Publish Date: Sun, 28 Oct 2007 18:35:47 +0000

Should prediction exchanges (betting exchanges) run prediction market media within their corporate site? I discussed this issue in an earlier blog post.

I was totally damn wrong, and I will tell you why. The criterion I had in mind was the quality of web journalism produced. It turned out that's not the criterion that matters, for companies. The criterion that is important for them is whether these corporate media outlets bring in new clients --thanks to the bombardments of highly visible registration ads.

Their journalistic products are not destined to be read and understood. It's more like honey and vinegar aimed at trapping insects.

That's the world we live in, folks.

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Source: Midas Oracle .ORG
Description: Prediction Markets For All